This AI Episode Featuring: The Duchess of Ductless

Featuring:

• AJ of Cauliflower AI

• Logan Marshall of Bluon

• Brandon Don Rabovsky of Volca

• Tersch David Blissett and Josh Crouch of Service Business Mastery

Watch the Video Here

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The video “The AI Episode – Full Episode: Masters of HVAC Marketing – Duchess of Ductless” discusses how HVAC contractors can adapt to significant marketplace shifts, particularly with Google’s AI Overview and the rapid advancement of AI technology. This event was designed as an “AI for the Trades” “show and tell,” featuring live demos and contractor testimonials, and focuses on providing actionable solutions.

Key Areas and Solutions Presented

Google AI Overview – Diversified Marketing

Michelle, Lady of Ductless: With Google’s AI Overview SGE pushing websites down, the old marketing approach is insufficient. Contractors must diversify their online footprint with offsite assets like press releases, YouTube videos, and specialized directories (e.g., Ductless Directory) to differentiate themselves and potentially dominate search results. Contractor Corey Johnson validated this, noting significant ranking improvements and becoming the “go-to guys in town” for relevant searches, particularly through video content.

AI Voice Agents for Lead Management

AJ from Cauliflower – Marcel Flowers: Traditional answering services are inefficient, leading to lost calls and low booking rates. Broccoli offers a 24/7 AI voice agent that provides empathy, follows custom scripts, and integrates with CRM/FSM software like Service Titan to automatically book appointments and dispatch technicians. Marcel Flowers, an early adopter, experienced a dramatic increase in booked weekend calls, revealing previously lost opportunities due to inefficient human answering services.

AI for Technician Efficiency

Logan from BluOn – Joe: Technicians’ billability is often low due to time spent waiting for information or support. The BluOn mobile app provides real-time data, model plate scanning, and a brand-agnostic resource for manuals. Its AI tech support “Master Mechanic,” built from over 150,000 live tech calls, offers an infinite knowledge library allowing hands-free voice commands. It also aids parts procurement and generates professional job summaries, saving internal team members from constant interruptions and increasing billable hours.

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Overall, the video emphasizes the critical need for HVAC businesses to embrace AI and automation across marketing, lead management, technical support, and customer relationship management to improve efficiency, customer experience, and profitability in a rapidly evolving digital landscape.

Additional Resources

To find a ductless heat pump contractor near you, visit: Ductless Directory

This post was originally published on YTRankBoost.com